Incredible Savings:

The ABCs of Diamonds

4 Factors Determining Diamonds' Value:

1. Carat - diamond's size

2. Cutting - diamond's proportions

3. Clarity- degree of flawlessness

4. Color - or absence of color

Classic Diamond Shapes:

-Round, Cushion, Pear

-Marquise (Navette), Oval, Emerald

-Radiant, Heart, Baguette

-Tapered Baguette and Trilliant

New Diamond Cuts:

-Princess cut

-Biro 88™, Gabrielle®, and Spirit Sun®

-Lucida, Context, Trilliant

Diamond Cutting Styles:

Mixed Cut, Step Cut, Brilliant Cut

Antique Diamond Cuts:

-Old-European Cut, Old-Mine Cut

-Rose Cut, Table Cut

Categories

Borsheims

borsheims

At Borsheims they say there is only one Borsheims jewelry store in the world and it is as unique as the jewels it carries. This uniqueness enables the Company to focus on catering for the diverse customer base as though each and every customer was their only customer. This kind of philosophy started back in 1871, when Louis Borsheim opened the doors of the first jewelry store in the downtown core of Omaha, Nebraska. Louis Friedman acquired the business in 1948, and his son Ike expanded Borsheim to become America’s largest fine jewelry and gifts outlet.

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As the store became well known internationally boasting loyal clients in every U.S state and on all six continents, Warren Buffet acquired the store in 1989 making it part of his holding company called Berkshire Hathaway, Inc. The Company continues to grow under the guidance of Susan M. Jacques, who was appointed President and CEO of Borsheims in 1994. Susan leads the company with the same values that started it more than a century ago.
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Many satisfied customers say there is nothing like Borsheim’s, and it does not even matter if you are shopping in the store itself, through their catalogue, or on-line. All clients enjoy the same level of expediency that wasn’t imaginable even a decade ago.

Here’s what the store has to offer to its customers: diamond stone rings for men and women, wedding party gifts, loose diamonds, anniversary and wedding bands, diamond engagement rings, diamonds and engagement jewelry.

Among other accessories you will find mother’s jewelry, journey diamond jewelry, religious jewelry, precious metals, pins, children jewelry, pendants and necklaces, earrings, bracelets, rings, gemstones, and birthstones.

As their bigger rivals such as Kay Jewelers and Helzberg Diamnods, Borsheim Jewelry Company also sells writing instruments, handbags, key rings, bracelets, pocket knives, money clips, cufflinks, and, of course, watches.
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Borsheims gifts collection includes such items as votives, vases, trays, tabletop accessories,  salad accessories, picture frames, miniatures, jewelry boxes, figurines, cutlery, clocks, candle sticks, bowls,  barware, and baby gifts.

The company also provides jewelry repair service, customization service, personalization, and engraving.

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Chris Saub Band at Berkshire Hathaway Borsheim’s Tent 2008

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