Diamonds & Company

4 Factors Determining Diamonds' Value:

1. Carat - diamond's size

2. Cutting - diamond's proportions

3. Clarity- degree of flawlessness

4. Color - or absence of color

Classic Diamond Shapes:

-Round, Cushion, Pear

-Marquise (Navette), Oval, Emerald

-Radiant, Heart, Baguette

-Tapered Baguette and Trilliant

New Diamond Cuts:

-Princess cut

-Biro 88™, Gabrielle®, and Spirit Sun®

-Lucida, Context, Trilliant

Diamond Cutting Styles:

Mixed Cut, Step Cut, Brilliant Cut

Antique Diamond Cuts:

-Old-European Cut, Old-Mine Cut

-Rose Cut, Table Cut

Understanding the complex world of diamonds is not an easy task. However, if you want to enjoy the diamonds you've purchased for years to come, you need to learn how to navigate the breathtaking world gemstones.

One should never buy diamonds as a gamble. Instead, try to learn as much as possible about the diamond you are planning to buy, taking the gamble out of the equation. The question for an average consumer is whether or not you can judge diamonds as competently as a professional jeweler. While you may never be able to exercise the same kind of judgement, you still can learn a lot about the stone's personality, including such important factors as diamond's color, clarity, cut, brilliance, and weight. Balancing these factors is vital when deciding upon the diamond's value.

If you want to be an intelligent consumer in the world of diamonds, begin your endeavor by examining the stones owned by your friends or family. Once you have done that, browse online diamond stores for more information, and then visit as many jewelers as you can. While inspecting the diamonds, ask questions about the differences in color, cut and brilliance - this will help you develop the expertise you need.

Once you know what sets the diamonds apart, ask yourself these questions before making the final decision:

-do I like the color?

-do I like the shape of the diamond?

-does it have the "loveliness" I am looking for?

-do I get excited when looking at it?

- lastly, can I even afford it?

If you have answered affirmatively all the above questions, you are ready to buy your diamond.

And, we are here to help you navigate the world of diamonds.